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Behavioral Science Course
Unlock the power of behavioural science with our course specifically designed for Economics professionals here in Zambia. Delve into the details of how people shop online, discover effective marketing approaches, and make use of principles like social proof, urgency and scarcity (shortage). Learn how to analyse consumer information and use psychological understanding to improve decision-making and sales performance. Improve your expertise with practical, high-quality content that will change how you approach consumer economics.
- Become an expert in online shopping behaviour to improve e-commerce strategies.
- Develop sales campaigns that have an impact using psychological understanding.
- Use social proof to increase consumer trust and involvement.
- Create urgency in marketing to encourage immediate consumer action.
- Analyse consumer information for well-informed, strategic decision-making.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Unlock the power of behavioural science with our course specifically designed for Economics professionals here in Zambia. Delve into the details of how people shop online, discover effective marketing approaches, and make use of principles like social proof, urgency and scarcity (shortage). Learn how to analyse consumer information and use psychological understanding to improve decision-making and sales performance. Improve your expertise with practical, high-quality content that will change how you approach consumer economics.
Elevify advantages
Develop skills
- Become an expert in online shopping behaviour to improve e-commerce strategies.
- Develop sales campaigns that have an impact using psychological understanding.
- Use social proof to increase consumer trust and involvement.
- Create urgency in marketing to encourage immediate consumer action.
- Analyse consumer information for well-informed, strategic decision-making.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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