Market Research Data Processing & Analysis Course
Gain expertise in processing and analysing market research data from raw CSVs to actionable BI insights. Master cleaning and modelling NPS data, segmenting customers, analysing open comments, and transforming satisfaction drivers into effective dashboards, personas, and practical recommendations. This course equips you with hands-on skills for real-world market research tasks.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Acquire essential skills in market research data processing and analysis through this concise, practical course. You will learn to clean untidy survey files, construct reliable variables, perform descriptive statistics, model drivers of satisfaction, and segment NPS groups. Additionally, explore text analysis for open comments, produce clear visual summaries, and develop concise, actionable recommendations along with professional reporting outputs.
Elevify advantages
Develop skills
- Master NPS segmentation to classify, profile, and compare customer groups swiftly.
- Clean survey data quickly by handling missing values, outliers, and messy categories.
- Conduct practical driver analysis to identify key satisfaction factors with clear statistics.
- Perform lean text analytics to extract themes, sentiment, and quotes from open comments.
- Create insight-to-action reports that deliver sharp, metric-based recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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