Decision intelligence Course
This course equips participants with the tools to make data-driven promotion decisions in retail, enhancing profitability and stakeholder alignment through analytics and strategic insights.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Decision Intelligence Course teaches you how to transform promotion decisions into measurable objectives, bring stakeholders together, and craft clear decision questions. You'll learn to apply customer data, forecasting, segmentation, A/B testing, and uplift modelling to create profitable promotions, monitor KPIs, safeguard margins and customer satisfaction, establish protective measures, and deliver clear, powerful insights to leadership for consistent, scalable outcomes.
Elevify advantages
Develop skills
- Framing promotion decisions: convert tricky promo options into straightforward, testable targets.
- Mastering retail data: link sales, stock, and customer info for more effective promos.
- Applying promo analytics: employ A/B tests, uplift modelling, and forecasting to quickly improve returns.
- Designing KPIs and safeguards: create measures, barriers, and warnings to secure profits.
- Storytelling for executives: share promo insights and choices plainly with leaders.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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