Decision intelligence Course
This course equips participants with the tools to make data-driven promotion decisions in retail, enhancing profitability and stakeholder alignment through analytics and strategic insights.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Decision Intelligence Course teaches you how to transform promotion decisions into measurable objectives, bring stakeholders together, and craft clear decision questions. You'll learn to apply customer data, forecasting, segmentation, A/B testing, and uplift modelling to create profitable promotions, monitor KPIs, safeguard margins and customer satisfaction, establish protective measures, and deliver clear, powerful insights to leadership for consistent, scalable outcomes.
Elevify advantages
Develop skills
- Framing promotion decisions: convert tricky promo options into straightforward, testable targets.
- Mastering retail data: link sales, stock, and customer info for more effective promos.
- Applying promo analytics: employ A/B tests, uplift modelling, and forecasting to quickly improve returns.
- Designing KPIs and safeguards: create measures, barriers, and warnings to secure profits.
- Storytelling for executives: share promo insights and choices plainly with leaders.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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