Advanced Analytics Course
This course provides advanced skills in analytics for marketing and online business, focusing on data cleaning, KPI setting, segmentation, predictive modeling, A/B testing, and creating actionable reports and dashboards to drive growth and customer retention.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Advanced Analytics Course equips you with hands-on skills to clean and validate data, set clear KPIs, and create solid time series displays. You'll master segmentation, basic predictive scoring, and churn and value models with SQL and Python. Transform insights into strategies for growth and keeping customers, conduct A/B tests, and produce straightforward reports and dashboards that support sure-footed, data-driven choices in marketing and online business teams.
Elevify advantages
Develop skills
- Advanced KPI analytics: calculate, break down, and track key online business measures.
- Practical segmentation: quickly create RFM and behaviour-based groups using SQL and Pandas.
- Predictive scoring: develop churn and value scores and share them for marketing efforts.
- Data quality operations: clean, check, and record BI datasets for trustworthy insights.
- Test and optimise: plan A/B tests and connect analytics to definite growth steps.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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