Metrics and KPIs Course
This course equips you with practical skills to define, track, and optimize key metrics and KPIs across marketing, sales, and customer success to drive business growth and data-driven decisions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Metrics and KPIs Course provides a straightforward, hands-on approach to setting objectives, choosing appropriate KPIs, and linking them to revenue, customer retention, and business expansion. You'll gain knowledge on key metrics for marketing, sales, and customer success, methods to monitor them using your current tools, creating useful dashboards, establishing practical 12-month goals, and conducting targeted experiments to enable quicker, data-informed choices and enhance results each quarter.
Elevify advantages
Develop skills
- Build a targeted KPI plan: connect executive objectives to straightforward, trackable metrics.
- Gain expertise in SaaS revenue KPIs: ARR, MRR, sales funnel, and efficiency in real application.
- Improve marketing results: monitor MQLs, CAC, and multi-touch attribution.
- Boost retention: examine churn, NRR, and customer health for quick improvements.
- Create practical dashboards: define goals, alerts, and review processes that prompt action.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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