Developing Business Acumen Course
This course builds essential business acumen for SaaS product management, covering revenue models, market analysis, key metrics, go-to-market strategies, and executive communication to drive growth and informed decisions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Developing Business Acumen Course equips you with practical skills to understand and drive a SaaS project management product. Learn revenue models, unit economics, and key metrics like MRR, churn, and CAC. Build sharp market research, segmentation, and positioning, then turn insights into clear go-to-market plans, dashboards, and executive briefs that support confident, data-driven decisions and measurable growth.
Elevify advantages
Develop skills
- Master SaaS revenue models: subscription, usage, seat-based, and freemium pricing.
- Analyse PM SaaS markets quickly: size TAM/SAM/SOM and benchmark key competitors.
- Track SaaS health: MRR, churn, CAC, LTV, and retention with simple diagnostics.
- Build sharp go-to-market plans with pricing, KPIs, dashboards, and 90-day roadmaps.
- Craft concise executive briefs that translate data into clear, actionable decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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