Business Letter Writing Course
This course equips you to excel in crafting persuasive business letters tailored for publishing success. Learn audience analysis, proven persuasive frameworks like AIDA and PAS, targeted proposals for bookstores and HR departments, high-impact email strategies with strong subject lines and calls to action, plus smart personalisation techniques using templates to drive responses and boost book sales effectively.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain skills to analyse audiences, emphasise financial and operational gains, and create compelling business letters that secure more orders. Master structured formats, powerful subject lines, custom proposals for various buyers, effective calls to action, ready templates, follow-up tactics, and professional etiquette for emails and letters applicable right away.
Elevify advantages
Develop skills
- Audience analysis: quickly identify needs of bookstores and HR teams.
- Persuasive sales letters: use AIDA and PAS frameworks to secure publishing deals.
- Targeted proposals: customise book pitches for HR, L&D, and independent bookstores.
- High-response emails: develop compelling subject lines, openings, and action calls.
- Smart personalisation: adapt templates for roles, store types, and market segments.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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