Product Strategy Course
The Product Strategy Course equips you with practical tools to research markets, analyze competitors, and address collaboration challenges. You'll learn to define user segments, create Jobs to Be Done (JTBD) statements, and develop unique product positioning. The course covers designing strategic themes, creating focused roadmaps, modeling revenue impacts, and building go-to-market plans with metrics and experiments to minimize risks and boost adoption.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Product Strategy Course provides a practical toolkit to research markets, analyse competitors, and uncover real collaboration pain points. Learn to define segments, craft sharp JTBD statements, and build differentiated positioning. You will design strategic themes, plan a focused roadmap, model revenue impact, and shape a clear go-to-market plan with metrics and experiments that reduce risk and drive adoption.
Elevify advantages
Develop skills
- Market analysis: benchmark competitors fast using real public data sources.
- Product positioning: craft sharp vision, messaging, and differentiation in days.
- Customer insight: segment users, map JTBD, and pinpoint high-value pains.
- Go-to-market: design lean experiments, metrics, and a focused launch playbook.
- Strategic roadmapping: turn themes into a 12–18 month, outcome-driven plan.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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