Product-Led Growth Course
This course equips B2B SaaS professionals with practical strategies to drive product-led growth by enhancing user activation, retention, and monetization through data-driven experiments and cross-functional collaboration.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Product-led Growth Course provides a focused, practical guide to improve activation, retention, and expansion in B2B SaaS. You will learn to identify key activation moments, create effective onboarding processes, develop viral sharing features, and refine trials, pricing, and upgrade strategies. Additionally, you will gain abilities in testing, data analysis, and teamwork across departments to ensure your product consistently attracts users and generates income.
Elevify advantages
Develop skills
- Design viral product loops: create in-app invitations, sharing options, and teamwork features.
- Craft high-retention UX: develop onboarding sequences, habit-forming patterns, and timely reminders throughout the user journey.
- Optimize monetization: adjust pricing options, upgrade notifications, and trial-to-paid conversions.
- Run PLG experiments: select priority tests, establish success measures, and interpret data displays.
- Map PLG funnels: outline activation, retention, and growth stages for B2B SaaS products.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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