Services Marketing Course
This course equips you with essential services marketing strategies tailored for digital counselling. Learn to clearly define your service offerings, establish trust with clients, mitigate perceived risks, implement effective pricing models, select optimal distribution channels, leverage social proof, and deploy proven retention and referral systems. Apply data-backed tactics right away to enhance your marketing efforts and drive sustainable client growth and loyalty.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain skills to define and package digital counselling services, identify target audiences, create strong value propositions that foster trust and minimise risks. Master pricing strategies, sign-up processes, service delivery, promotional channels, social proof utilisation, and frameworks for retention, referrals, and performance tracking to ensure lasting business growth.
Elevify advantages
Develop skills
- Service positioning: clearly define digital counselling packages that drive conversions.
- Targeted value propositions: develop audience-specific messaging to address stigma concerns.
- Trust-building promotion: create guarantees, social proof, and compliant communication strategies.
- Retention frameworks: design quick onboarding, re-engagement, and referral processes.
- Pricing and access: establish tiers, trials, and channels to cut friction and lower churn rates.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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