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Media Industry Marketing Course

Media Industry Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This short course teaches you how to research streaming audiences in the US, analyse competitors, and create clear value propositions for viewers aged 18–35. You will learn to select effective channels, plan launch schedules, brief creators, and develop successful campaigns. Additionally, you will gain practical skills in analytics, testing, and optimisation to reduce costs, boost conversions, and scale results confidently.

Elevify advantages

Develop skills

  • Streaming market research: quickly analyse US platforms and 18–35 audiences.
  • Positioning and messaging: craft clear value propositions and short-form copy that converts.
  • Media mix strategy: select effective channels and tactics for quick, efficient launches.
  • Campaign setup and launch: develop 4-week plans, budgets, and influencer integrations.
  • Performance analytics: track KPIs, conduct A/B tests, and optimise CPI and retention.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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