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Marketing Performance & Control Course

Marketing Performance & Control Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Gain skills in key metrics like ROI, ROAS, CPA, and break-even analysis using realistic data. Benchmark marketing channels, create dashboards, and produce executive reports for better budget decisions. Learn to share results, design tests, and optimise performance each quarter in this practical course.

Elevify advantages

Develop skills

  • Build ROI dashboards from channel data for executives.
  • Calculate CPA, ROAS, and ROI to assess channel profits.
  • Design budget reallocations with tests and safeguards.
  • Apply benchmarks and funnels to compare channels.
  • Communicate results in clear CEO reports with actions.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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