Lead Generation Marketing Course
This course equips marketers with essential skills to generate qualified leads through targeted strategies, funnel optimization, and data-driven decisions, focusing on B2B channels like LinkedIn and paid search to convert interest into revenue.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Lead Generation Marketing Course provides a practical, step-by-step approach to drawing in qualified leads, creating high-converting funnels, and expanding outcomes. You'll cover selecting channels, strategies for LinkedIn and paid search, improving landing pages and emails, linking analytics, dividing audiences, and reporting to develop effective, data-based campaigns that reliably convert interest into revenue opportunities.
Elevify advantages
Develop skills
- B2B market analysis: swiftly assess competitors and spot positioning opportunities.
- US buyer personas: create accurate ICPs, firmographic criteria, and pain summaries quickly.
- High-converting funnels: build trial and demo campaigns that convert clicks to MQLs.
- Data-driven optimization: monitor CPL, MQLs, CAC and expand only successful channels.
- Lean martech stack: select tools, automate CRM processes, and conduct compliant email campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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