Territorial Marketing Training
Gain expertise in territorial marketing to draw tourists and investors. Master audience segmentation, value propositions, channel strategies, KPI tracking, and stakeholder coordination for data-driven campaigns that boost visitation, investment, jobs, and lasting regional growth. This course equips you with practical tools like dashboards, timelines, and reporting for effective implementation.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This training teaches how to craft appealing place offers for visitors and investors, segment key audiences, and create value propositions emphasising assets, incentives, and experiences. You will learn to choose channels, plan campaigns and familiarisation trips, engage stakeholders, handle risks, and monitor KPIs using dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs to create clear tourism and investor metrics quickly.
- Conduct competitive region analysis to benchmark counties and identify growth opportunities.
- Profile audiences by segmenting tourists and investors using data-driven personas.
- Develop territory value propositions with targeted messages for visitors and investors.
- Plan actionable campaigns by mapping channels, budgets, and stakeholder roles.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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