Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications for contemporary brands. Master customer segmentation, value propositions, consistent messaging, integrated channels, and performance metrics to craft campaigns that boost awareness, engagement, and quantifiable growth in sustainable product markets.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with hands-on skills to segment customers effectively, craft robust value propositions, and develop detailed buyer personas tailored for sustainable home products. You will learn to establish cohesive brand positioning, develop succinct message frameworks, and design integrated plans across paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, creating performance dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned and trackable.
Elevify advantages
Develop skills
- Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
- Customer segmentation: create targeted personas and compelling value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel results.
- Governance and workflows: define roles, processes, and playbooks for seamless execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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