Sports Event Marketing Course
Gain expertise in sports event marketing, covering everything from initial research to detailed post-event analysis. Discover how to secure sponsors, analyse audiences, organise cost-effective event activities, and measure returns on investment. This equips you to increase participant numbers, boost income, and enhance brand presence for community sports events in Zambia.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to research local sports races and tournaments, define value for participants and sponsors, and create attractive sponsorship packages. You'll learn to manage timelines, handle tight budgets, run affordable promotions, and leverage social media, community networks, and digital platforms. Additionally, set key performance indicators, monitor outcomes, and produce event reports that encourage repeat business and expansion.
Elevify advantages
Develop skills
- Research sports audiences: quickly identify and group local fans, teams, and potential sponsors.
- Craft sponsorship packages: develop profit-focused levels and convincing presentations for sponsors.
- Manage low-cost events: organise schedules, recruit volunteers, and create memorable event experiences.
- Develop content and social plans: use focused posts and strategies to increase event sign-ups.
- Analyse post-event data: track key metrics, demonstrate sponsor benefits, and improve retention rates.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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