Sentiment Analysis Course
This course equips you with hands-on sentiment analysis skills for marketing success. Learn to collect customer comments, clean and label data accurately, uncover brand themes, and convert findings into targeted strategies, improved messaging, and performance-boosting campaigns that deliver real results.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and prep public text data while following privacy guidelines, label sentiments using consistent standards, use automated and hybrid techniques, identify brand-specific themes, transform insights into actions, measure results with basic metrics, and create a plan for ongoing monitoring.
Elevify advantages
Develop skills
- Build robust sentiment datasets by quickly collecting, cleaning, and organising public text data.
- Label sentiments consistently using defined rules and cross-checking manual with automated labels.
- Identify and quantify brand-specific themes by grouping and analysing comments.
- Translate sentiment insights into targeted marketing strategies and actions.
- Validate results through reliability tests and A/B comparisons to inform campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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