from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Public Affairs Course equips you with practical skills to manage smart-device privacy challenges in the U.S., drawing from key incident case studies, current consumer demands, and regulations. You'll learn to set clear goals, develop trustworthy messages, identify stakeholders, prepare quick responses, and write strong statements, all while monitoring media sentiment, engagement, and metrics to safeguard and restore brand trust.
Elevify advantages
Develop skills
- Smart device privacy insight: analyse U.S. cases to inform safer marketing decisions.
- Crisis messaging design: create clear, honest stories that quickly rebuild brand trust.
- Stakeholder mapping: identify key audiences and customise privacy responses.
- Public affairs playbook: develop fast action plans, timelines, and updates ready for regulators.
- Outcome tracking: apply media, complaints, and engagement metrics to improve strategy.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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