Promotional Campaigns Course
Gain expertise in running promotional campaigns targeted at city youth brands. The course covers audience analysis, brand positioning, innovative ideas, channel planning, key content development, and campaign refinement techniques to deliver powerful marketing results even with constrained budgets. It equips participants with essential tools for budget-conscious, high-return promotions over six intensive weeks.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a straightforward guide to planning and executing effective beverage promotions on limited funds. You will learn to establish precise brand positioning, create data-driven customer profiles, select optimal channels, and craft compelling creative concepts. Develop practical abilities in A/B testing, key performance indicators, attribution methods, main content creation, and practical adjustments for a streamlined six-week rollout.
Elevify advantages
Develop skills
- Build detailed audience profiles using data for urban youth targeting.
- Develop clear and unique brand messages that stand out.
- Create and evaluate striking slogans and campaign themes quickly.
- Design cost-effective media combinations and on-ground events.
- Monitor performance metrics, conduct tests, and adjust campaigns efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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