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Practical Retail Distribution & Marketing Course

Practical Retail Distribution & Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course teaches how to create effective snack assortments by store type, implement smart pricing, and execute low-cost promotions to increase sales volume. You will master simple tools for store diagnostics, owner incentives, field team coordination, demand planning, routing optimisation, and a practical 30-day roadmap to minimise stockouts, boost sales, and improve in-store execution in small retail formats across Zambia.

Elevify advantages

Develop skills

  • Retail assortment design: build winning snack mixes by store type in weeks.
  • In-store execution: apply facings, pricing, and promos that lift snack sales fast.
  • Route-to-market planning: set routes, stock rules, and cuts to slash stockouts.
  • Client segmentation: rank stores, set visit plans, and focus on high-return outlets.
  • 30-day rollout: deploy a practical field roadmap and track KPIs for quick wins.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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