Nudging in Marketing Course
Gain expertise in using nudges within marketing to encourage healthier grocery selections and boost sales. Explore behavioural economics principles, digital choice design, and A/B testing methods to create ethical nudges suited to shopper habits in Zambia and similar markets, ensuring transparency and respect for customer autonomy.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Learn to create ethical nudges that steer customers towards healthier grocery options in Zambia. This focused course addresses main behavioural influences, online choice layouts, and hands-on strategies for search results, product displays, shopping carts, and payment stages. Master conducting solid A/B experiments, monitoring results with reliable measures, and deploying effective nudges while upholding trust and local guidelines.
Elevify advantages
Develop skills
- Design effective nudges for e-commerce platforms.
- Apply behavioural biases to promote healthy choices.
- Optimise digital interfaces for better decisions.
- Conduct A/B tests to measure nudge effectiveness.
- Implement ethical nudges with user trust in mind.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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