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Nudging in Marketing Course

Nudging in Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Learn to create ethical nudges that steer customers towards healthier grocery options in Zambia. This focused course addresses main behavioural influences, online choice layouts, and hands-on strategies for search results, product displays, shopping carts, and payment stages. Master conducting solid A/B experiments, monitoring results with reliable measures, and deploying effective nudges while upholding trust and local guidelines.

Elevify advantages

Develop skills

  • Design effective nudges for e-commerce platforms.
  • Apply behavioural biases to promote healthy choices.
  • Optimise digital interfaces for better decisions.
  • Conduct A/B tests to measure nudge effectiveness.
  • Implement ethical nudges with user trust in mind.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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