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Merchandising & In-Store Promotion Course

Merchandising & In-Store Promotion Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Enhance shop performance through practical training on analysing stores and shoppers, planning layouts and flow, creating compelling product displays, and using data insights. Master visual merchandising techniques, optimise key areas like fitting rooms and checkouts, apply customer behaviour principles, and leverage KPIs, A/B testing, and easy tools to implement, track, and refine strategies for better results.

Elevify advantages

Develop skills

  • Assess retail spaces by evaluating malls, shopper traffic, and target customers swiftly.
  • Craft compelling visual stories for effective, brand-aligned promotions that boost quick sales.
  • Design zoning and layouts to guide shopper movement, signage, and fixtures for peak sales.
  • Apply product display methods to group items, promote cross-sales, and highlight key products to raise average order value.
  • Track results using key performance indicators and A/B tests to adjust merchandising live.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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