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Marketing Research Course

Marketing Research Course
from 4 to 360h flexible workload
certificate recognized by MEC

What will I learn?

Unlock the power of data with our Marketing Research Course, tailored for marketing professionals in Zambia looking to improve. Delve into data analysis tools, master statistical techniques relevant to the Zambian market, and learn to interpret and visualise data effectively. Explore comprehensive data collection methods applicable in Zambia, understand Zambian consumer behaviour, and keep up with trends affecting consumers. Improve your skills in market segmentation, research methodologies, and reporting. Enhance your marketing strategies with actionable insights and make better decisions.

Elevify advantages

Develop skills

  • Master statistical analysis for insightful market research relevant to Zambia.
  • Develop data visualisation skills for clear communication of findings.
  • Learn effective primary and secondary data collection methods suited for the Zambian context.
  • Understand Zambian consumer behaviour to influence buying decisions.
  • Craft compelling market research reports and presentations relevant to stakeholders.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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