Marketing Plan Phases Course
Gain mastery over all stages of a marketing plan—from market research and personas to positioning, channel strategies, pricing, KPIs, and execution guides—to create data-backed campaigns that boost revenue for today's marketing teams and agencies in Zambia.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Marketing Plan Phases Course offers a straightforward, step-by-step approach to researching markets, identifying key segments and personas, developing strong positioning and value propositions, and establishing practical business and funnel goals. Discover how to pick the best channels, organise experiments, set up useful dashboards, and transform insights into targeted actions with ready-made templates, tools, and playbooks for instant use.
Elevify advantages
Develop skills
- Build data-driven marketing goals and KPI dashboards to drive SaaS growth.
- Develop clear positioning, value propositions, and messaging for small marketing agencies.
- Create effective customer personas and buyer journeys to direct campaigns.
- Select and prioritise growth channels with ICE/RICE and trusted agency playbooks.
- Convert strategy to action using clear initiative roadmaps, tests, and KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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