Marketing Plan Phases Course
Gain mastery over all stages of a marketing plan—from market research and personas to positioning, channel strategies, pricing, KPIs, and execution guides—to create data-backed campaigns that boost revenue for today's marketing teams and agencies in Zambia.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Marketing Plan Phases Course offers a straightforward, step-by-step approach to researching markets, identifying key segments and personas, developing strong positioning and value propositions, and establishing practical business and funnel goals. Discover how to pick the best channels, organise experiments, set up useful dashboards, and transform insights into targeted actions with ready-made templates, tools, and playbooks for instant use.
Elevify advantages
Develop skills
- Build data-driven marketing goals and KPI dashboards to drive SaaS growth.
- Develop clear positioning, value propositions, and messaging for small marketing agencies.
- Create effective customer personas and buyer journeys to direct campaigns.
- Select and prioritise growth channels with ICE/RICE and trusted agency playbooks.
- Convert strategy to action using clear initiative roadmaps, tests, and KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course