Marketing Performance & Control Course
This course teaches marketing performance tracking and control. Learners master ROI, ROAS, and CPA calculations. They build dashboards, set benchmarks, optimise budgets, and create executive reports from channel data. These skills enable confident decisions to boost revenue quarterly. Practical tools help communicate results and plan improvements effectively.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain skills in key metrics like ROI, ROAS, CPA, and break-even analysis using realistic data. Benchmark marketing channels, create dashboards, and produce executive reports for better budget decisions. Learn to share results, design tests, and optimise performance each quarter in this practical course.
Elevify advantages
Develop skills
- Build ROI dashboards from channel data for executives.
- Calculate CPA, ROAS, and ROI to assess channel profits.
- Design budget reallocations with tests and safeguards.
- Apply benchmarks and funnels to compare channels.
- Communicate results in clear CEO reports with actions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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