Marketing Mix Course
This course equips you with essential marketing mix strategies for products, covering target personas, competitive pricing, promotion tactics, channel choices, and a full 6-month launch plan. Learn to use data for smarter decisions that boost sales, customer retention, and business growth in real-world settings.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain skills to identify target markets, develop strong product experiences, price competitively using costs and rivals, promote effectively for acquisition and loyalty, select best channels, and build a 6-month launch strategy with KPIs, tracking tools, and tests for quick improvements.
Elevify advantages
Develop skills
- Data-driven pricing: Set profitable prices based on costs, margins, and competitors.
- Target market insights: Create customer personas, segments, and competitor analysis.
- Channel strategy: Select and optimise direct, retail, and online marketplace channels.
- High-impact promotion: Develop KPIs, ad experiments, and cost-effective customer plans.
- Launch optimisation: Plan 6-month roadmaps, track metrics, run tests, and manage risks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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