Marketing & Market Research Course
This course equips you with essential marketing skills, from conducting market research and segmenting customers to analysing rivals and planning actions. Develop data-backed strategies, refine product positioning, and transform slow sales into real growth across various markets, using practical tools and real-world examples.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain skills to define market scope, analyse competitors, profile buyers, and identify sales issues for green cleaning products in Latin America. Utilise data from reports, social media, and shops to create solid strategies, strong positioning, and a 3-month plan with targets, tests, and reports for stakeholders.
Elevify advantages
Develop skills
- Market research skills: conduct quick, data-focused studies for emerging markets.
- Competitor analysis: map out pricing, distribution channels, and brand strategies.
- Customer profiling: create detailed buyer personas and purchase habit insights.
- Sales growth diagnosis: identify core reasons for stagnant sales using minimal data.
- Market entry planning: develop 90-day plans featuring KPIs and learning experiments.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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