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Marketing Foundations Course
Get to grips with the basics of modern marketing with our Marketing Foundations Course (Zambian Edition). This course, tailored for marketing professionals here in Zambia, provides clear and practical lessons on managing budgets, setting objectives that are SMART, and understanding market trends that are good for our environment. You'll learn how to measure if your marketing is working using key performance indicators and how to create good promotion plans that appeal to customers who care about the environment. Master the marketing mix and how to understand your target audience so you can grow your business sustainably and make a real difference in today's fast-changing market.
- Learn how to budget properly for marketing campaigns that make a big impact.
- Set SMART objectives that match what your company wants to achieve.
- Understand market trends that are good for the environment and how consumers are behaving.
- Measure your success using key performance indicators.
- Develop effective promotion plans for eco-friendly marketing.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Get to grips with the basics of modern marketing with our Marketing Foundations Course (Zambian Edition). This course, tailored for marketing professionals here in Zambia, provides clear and practical lessons on managing budgets, setting objectives that are SMART, and understanding market trends that are good for our environment. You'll learn how to measure if your marketing is working using key performance indicators and how to create good promotion plans that appeal to customers who care about the environment. Master the marketing mix and how to understand your target audience so you can grow your business sustainably and make a real difference in today's fast-changing market.
Elevify advantages
Develop skills
- Learn how to budget properly for marketing campaigns that make a big impact.
- Set SMART objectives that match what your company wants to achieve.
- Understand market trends that are good for the environment and how consumers are behaving.
- Measure your success using key performance indicators.
- Develop effective promotion plans for eco-friendly marketing.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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