Marketing Budget Management Course
Master marketing budget management using clear frameworks for channel planning, ROAS-driven allocation, testing, and attribution. Learn to set KPIs, optimise spend across paid and organic channels, and confidently link every dollar to measurable growth. This course equips you with practical tools to plan budgets, prevent waste, and drive sustainable results in a competitive market.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This focused course teaches you to plan, allocate, and optimise marketing budgets across acquisition and retention channels with financial targets, benchmarks, and templates. You will map the funnel, set ROAS and CAC thresholds, design tests, manage pilots, prevent fraud, and build measurement systems linking spend to revenue for confident reallocations and growth achievement.
Elevify advantages
Develop skills
- Build ROI-driven marketing budgets by turning revenue goals into smart channel splits.
- Optimise cross-channel spend by reallocating quickly using ROAS, CAC, and clear rules.
- Design and measure tests by launching lean experiments with solid stats and guardrails.
- Map funnel roles by channel to align search, social, SEO, email, and influencers.
- Set up tracking and dashboards to connect ad spend to revenue, LTV, and payback.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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