Market Research Project Planning Course
Master market research project planning for marketing success. Learn to define business problems, design mixed-methods studies, recruit the right audience, analyse data confidently, and benchmark competitors to launch high-impact campaigns with confidence and reduced risk.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a practical framework to define business problems, set measurable objectives, and build testable hypotheses. You will learn to design mixed-methods studies, recruit suitable participants, craft reliable questions, analyse data effectively, and benchmark against competitors for evidence-based initiatives with lower risk and better outcomes.
Elevify advantages
Develop skills
- Market research scoping: turn business problems into sharp, testable goals.
- Mixed-methods design: plan fast qualitative and quantitative research workflows.
- Audience targeting: define segments, quotas, and ethical recruitment tactics.
- Pricing and demand sizing: benchmark competitors and model viable price points.
- Decision-ready insights: build timelines, budgets, and go/no-go criteria.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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