from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Market Mix Modelling Online Course provides a practical, fast-paced way to build, validate, and optimise MMM suited to US consumer electronics. You'll learn to turn business goals into measurable targets, set key performance indicators, gather and prepare data, choose strong model frameworks, perform causal analyses, and convert findings into straightforward budget advice, scenario planning, and ongoing performance enhancements.
Elevify advantages
Develop skills
- Define MMM business goals: transform marketing queries into precise model KPIs.
- Build clean MMM datasets: quickly align sales, media, pricing, and external factors.
- Design robust MMM models: manage adstock, saturation, and interactions across channels.
- Validate MMM impact: conduct holdouts, causal tests, and ROI-focused checks.
- Optimise media budgets: simulate scenarios and shift spending for better returns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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