Legal Marketing Course
Master legal marketing for business law firms. Learn market research, positioning, SEO, content, LinkedIn, email, and ethical compliance to attract quality business clients and prove ROI on every marketing campaign. This course equips you with practical strategies to build a strong digital presence, define ideal clients, package services effectively, and track results while fully adhering to U.S. legal ethics.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Legal Marketing Course reveals how small and mid-sized U.S. businesses select law firms, and guides you in creating a robust digital footprint using SEO, directories, and straightforward website content. You'll learn to identify ideal clients, structure services and pricing, develop content, email, and event strategies on a practical budget, monitor performance, and ensure complete compliance with U.S. legal ethics and regulations.
Elevify advantages
Develop skills
- Legal market research: map business needs, competitors, and buyer journeys fast.
- Law firm SEO & tracking: boost local visibility and measure client acquisition.
- Service packaging: design fixed-fee offers and clear value propositions for firms.
- Legal content & LinkedIn: plan webinars, articles, and social posts that convert.
- Ethical legal marketing: apply U.S. bar rules to compliant, high-impact campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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