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Integrated Marketing Communications Course

Integrated Marketing Communications Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course equips you with a straightforward, hands-on approach to creating unified marketing campaigns for sustainable fashion brands. You will learn to establish clear brand positioning, develop core message pillars, and tailor messaging for paid ads, owned channels, retail spaces, PR efforts, and social media. Utilise ready-made templates, governance structures, and 12-week planning tools to coordinate teams effectively, monitor key performance indicators, steer clear of greenwashing pitfalls, and deliver reliable, trackable results in record time.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning by creating clear promises, message pillars, and tone of voice.
  • Build audience segments through personas, customer journeys, and key target groups.
  • Align paid, owned, PR, retail, and social channels around a unified brand story.
  • Implement governance frameworks, workflows, asset rules, and KPIs for reliable execution.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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