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Go-To-Market Strategy Course

Go-To-Market Strategy Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Go-to-market Strategy Course teaches you how to craft a clear value proposition, segment Zambian small and medium business e-commerce customers, and assess your market using reliable data. Learn to create pricing and packaging for subscription SaaS, select effective acquisition channels and partnerships, plan a 90-day launch with defined KPIs, handle risk and compliance for AI assistants, and develop a practical roadmap for sustainable growth.

Elevify advantages

Develop skills

  • GTM market sizing: accurately determine TAM/SAM/SOM and precise SMB e-commerce segmentation.
  • SaaS pricing: create tiers, models, and discounts that increase recurring revenue.
  • Value prop & positioning: convert AI features into straightforward, conversion-focused messages.
  • Channel strategy: choose and refine high-ROI acquisition and partner strategies quickly.
  • Launch analytics: establish KPIs, monitor funnels, and adjust GTM within the first 90 days.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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