from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Go-to-market Strategy Course teaches you how to craft a clear value proposition, segment Zambian small and medium business e-commerce customers, and assess your market using reliable data. Learn to create pricing and packaging for subscription SaaS, select effective acquisition channels and partnerships, plan a 90-day launch with defined KPIs, handle risk and compliance for AI assistants, and develop a practical roadmap for sustainable growth.
Elevify advantages
Develop skills
- GTM market sizing: accurately determine TAM/SAM/SOM and precise SMB e-commerce segmentation.
- SaaS pricing: create tiers, models, and discounts that increase recurring revenue.
- Value prop & positioning: convert AI features into straightforward, conversion-focused messages.
- Channel strategy: choose and refine high-ROI acquisition and partner strategies quickly.
- Launch analytics: establish KPIs, monitor funnels, and adjust GTM within the first 90 days.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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