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Data Science for Marketing Course

Data Science for Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Data Science for Marketing Course shows you how to clean and prepare customer and order data, explore profiles, spot seasonality, and build clear dashboards. Learn segmentation, RFM scoring, churn flags, and simple LTV to create actionable audiences. Then measure channel efficiency, design tests, reallocate budget, and implement best practices with reliable tracking and governance for fast, confident decisions.

Elevify advantages

Develop skills

  • Customer analytics: quickly profile customers, orders, and seasonality trends.
  • Segmentation & scoring: build RFM, churn, and LTV scores for precise targeting.
  • Channel performance: measure ROAS, net contribution, and profitable campaign mix.
  • Experiment design: set up A/B tests and holdouts to validate marketing ideas fast.
  • Activation & governance: push segments to ad platforms with clean, reliable tracking.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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