Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Discover how to craft profitable loyalty programmes, tailor offers using buying history, outline the 0-180 day engagement timeline, conduct A/B testing on campaigns, and monitor essential metrics like repeat purchases, customer lifetime value, and churn rates to drive sustained business growth and profitability.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you to convert initial beauty shoppers into loyal repeat customers through targeted personalisation, attractive loyalty perks, and incentives beyond discounts. You will learn to chart the full 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, measure vital retention indicators, and roll out a 90-day strategy to increase repeat buys and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programmes with tiers, rewards, and rules to encourage repeat purchases.
- Personalise customer offers by analysing purchase data for product recommendations and sampling.
- Map out retention journeys covering 0-180 day touchpoints to promote ongoing engagement.
- Conduct retention analytics tracking customer cohorts, lifetime value, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing to achieve quick performance gains.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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