from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This short course teaches you how to cut down on customer loss and increase long-term value using simple, low-data approaches. You'll learn essential subscription measures, basic group analysis, and setting key performance indicators, then create efficient tests, A/B comparisons, and business proposals that management will back. Develop clever customer groups, four-week outreach strategies, and focused retention methods suited for streaming platforms that you can put into action right away.
Elevify advantages
Develop skills
- Retention analytics: monitor customer loss, groups, and lifetime value using Excel or Google Sheets.
- A/B testing for marketers: plan, carry out, and interpret tests without needing a data team.
- High-impact segmentation: focus on at-risk customers based on behaviour, value, and communication channels.
- 4-week contact plans: create email, push notification, and in-app sequences that quickly reduce churn.
- Streaming retention tactics: reactivation, pricing, and loyalty strategies you can start immediately.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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