from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The In-Store Product Promotion Course teaches you how to increase product trials and sales in supermarkets using simple, repeatable methods. You will learn the basics of how shoppers behave, principles of shop layout and merchandising, how to position private labels, and how to design effective displays. You will also build ready-to-test pilots, train shop teams, manage budgets, and measure results using clear KPIs, point-of-sale data, and test versus control evaluation methods.
Elevify advantages
Develop skills
- In-store shopper psychology: apply quick, practical insights to encourage buying.
- Retail merchandising: design effective layouts, end-caps, and cross-merchandise displays.
- In-store promo tactics: build low-cost, high-return sampling and display programmes.
- Private label activation: increase trials with clever claims, packaging, and shelf stories.
- Promo measurement: track sales uplift, trial conversion, and test versus control results quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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