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Brand Archetypes Course

Brand Archetypes Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The Brand Archetypes Course helps you quickly define a clear, consistent identity for eco and household brands. Learn how to select and justify the right archetype, map competitors, and turn insights into concrete voice, messaging, and visual rules. Build launch captions, homepages, and taglines that align with your chosen archetype, then create a practical rollout and testing plan to keep every touchpoint focused and effective.

Elevify advantages

Develop skills

  • Archetype selection: choose and justify brand archetypes that fit your market.
  • Brand positioning: define eco cleaning white space and write sharp challenge statements.
  • Voice and messaging: turn archetypes into clear tone rules and on-brand copy.
  • Visual direction: map archetypes to colours, imagery, and packaging that convert.
  • Creative execution: craft captions, taglines, and hero copy aligned to archetypes.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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