Brand Archetypes Course
This course equips you with the tools to define a strong brand identity using archetypes, focusing on eco and household brands. You'll learn to select archetypes, position your brand, develop voice and visuals, and execute creative assets while planning for consistent rollout.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Brand Archetypes Course helps you quickly define a clear, consistent identity for eco and household brands. Learn how to select and justify the right archetype, map competitors, and turn insights into concrete voice, messaging, and visual rules. Build launch captions, homepages, and taglines that align with your chosen archetype, then create a practical rollout and testing plan to keep every touchpoint focused and effective.
Elevify advantages
Develop skills
- Archetype selection: choose and justify brand archetypes that fit your market.
- Brand positioning: define eco cleaning white space and write sharp challenge statements.
- Voice and messaging: turn archetypes into clear tone rules and on-brand copy.
- Visual direction: map archetypes to colours, imagery, and packaging that convert.
- Creative execution: craft captions, taglines, and hero copy aligned to archetypes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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