Small Business Marketing Plan Course
This course equips small business owners with essential skills to develop and execute an effective marketing plan for a local coffee shop, focusing on research, customer targeting, campaign management, and performance tracking within a modest budget.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-driven plan for a local coffee shop. You'll learn to research demand in your area, profile competitors nearby, define clear customer groups, and develop strong positioning. Use straightforward tools to plan campaigns, track returns on investment, manage a K1,500 monthly budget, and carry out a targeted 3-month action plan with ready templates and simple reporting.
Elevify advantages
Develop skills
- Local channel strategies: quickly set up email, SMS, Google, and social media.
- Local market research: chart demand, competitors, and area data.
- Customer positioning: create clear value propositions and coffee shop customer profiles.
- Campaign execution: design, schedule, and run repeatable local promotions on your own.
- Budget and metrics: plan K1.5 spend and track ROI with basic key performance indicators.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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