Strategic Marketing Planning Course
This course equips you with practical skills to develop a strategic marketing plan for eco-friendly home cleaning products, focusing on customer segmentation, market analysis, positioning, campaign planning, and performance tracking to drive measurable growth.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Strategic Marketing Planning Course provides a practical, step-by-step approach to segmenting customers, creating accurate buyer personas, and analysing behaviour for those buying eco-friendly home cleaning products. You'll learn to gauge market opportunities, evaluate competitors, develop strong positioning and value propositions, plan a targeted six-month campaign, establish clear goals, define key performance indicators, and create a lean, test-based channel strategy that achieves measurable growth.
Elevify advantages
Develop skills
- Data-driven segmentation: develop personas, customer journeys, and priorities based on lifetime value.
- Market sizing expertise: quickly estimate total addressable market, serviceable addressable market, and serviceable obtainable market using public data.
- Positioning that drives sales: create value propositions for eco-friendly products and messaging backed by evidence.
- Lean channel strategy: plan tests for email, paid ads, content, and influencers with high return on investment.
- Performance monitoring: establish SMART key performance indicators and dashboards to optimise every spend.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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