Log in
Choose your language

Strategic Marketing Planning Course

Strategic Marketing Planning Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Strategic Marketing Planning Course provides a practical, step-by-step approach to segmenting customers, creating accurate buyer personas, and analysing behaviour for those buying eco-friendly home cleaning products. You'll learn to gauge market opportunities, evaluate competitors, develop strong positioning and value propositions, plan a targeted six-month campaign, establish clear goals, define key performance indicators, and create a lean, test-based channel strategy that achieves measurable growth.

Elevify advantages

Develop skills

  • Data-driven segmentation: develop personas, customer journeys, and priorities based on lifetime value.
  • Market sizing expertise: quickly estimate total addressable market, serviceable addressable market, and serviceable obtainable market using public data.
  • Positioning that drives sales: create value propositions for eco-friendly products and messaging backed by evidence.
  • Lean channel strategy: plan tests for email, paid ads, content, and influencers with high return on investment.
  • Performance monitoring: establish SMART key performance indicators and dashboards to optimise every spend.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

FAQs

Who is Elevify? How does it work?

Do the courses have certificates?

Are the courses free?

What is the course workload?

What are the courses like?

How do the courses work?

What is the duration of the courses?

What is the cost or price of the courses?

What is an EAD or online course and how does it work?

PDF Course