Marketing Mix Modeling Course
This course teaches hands-on Marketing Mix Modelling (MMM) for Zambian e-commerce fitness brands, covering data organization, model building with adstock, saturation, and seasonality, regression selection, diagnostics, ROI estimation, budget optimization, scenario planning, and executive communication.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Marketing Mix Modelling Course provides a quick, hands-on way to create solid MMM for Zambian e-commerce fitness brands. You'll learn to organise tidy data sets, model adstock, saturation, and seasonality, select the appropriate regression type, and manage diagnostics. You'll also practise estimating ROI, optimising budgets, planning scenarios, and clearly sharing results with senior leaders.
Elevify advantages
Develop skills
- Build strong MMM models: apply adstock, saturation, and seasonality in weeks.
- Design clean MMM datasets: define KPIs, media inputs, and control variables.
- Diagnose and tune models: fix multicollinearity, test errors, validate fit.
- Quantify channel impact: compute lift, ROI, marginal ROI, and elasticities.
- Optimise media budgets: run ROI-based scenarios and present clear exec summaries.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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