from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Automotive Marketing Course provides practical, step-by-step guidance to generate more leads and sales for car dealerships in major Zambian cities. Learn to assess dealership objectives, divide local markets, and develop strategies for digital platforms with defined budgets and timelines. Create campaigns based on stock availability, monitor performance from ads to sales, refine through systematic testing, and implement controls for precise, regulation-compliant reports that demonstrate tangible business results.
Elevify advantages
Develop skills
- Build profitable auto advertising funnels: search, social, video, and remarketing.
- Distribute K500,000 media budgets across channels, locations, seasons, and postal areas.
- Divide dealership customers and stock to quickly target serious car buyers.
- Monitor ad-to-sale performance using UTMs, CRM information, ROAS, and cost per sale.
- Refine campaigns with A/B tests, dynamic stock ads, and straightforward KPI displays.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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