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Automotive Marketing Course

Automotive Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The Automotive Marketing Course provides practical, step-by-step guidance to generate more leads and sales for car dealerships in major Zambian cities. Learn to assess dealership objectives, divide local markets, and develop strategies for digital platforms with defined budgets and timelines. Create campaigns based on stock availability, monitor performance from ads to sales, refine through systematic testing, and implement controls for precise, regulation-compliant reports that demonstrate tangible business results.

Elevify advantages

Develop skills

  • Build profitable auto advertising funnels: search, social, video, and remarketing.
  • Distribute K500,000 media budgets across channels, locations, seasons, and postal areas.
  • Divide dealership customers and stock to quickly target serious car buyers.
  • Monitor ad-to-sale performance using UTMs, CRM information, ROAS, and cost per sale.
  • Refine campaigns with A/B tests, dynamic stock ads, and straightforward KPI displays.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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