from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The ICP Strategy Course provides a straightforward, hands-on approach to identifying, confirming, and implementing high-value customer profiles quickly. You'll learn to create detailed buyer personas, group accounts using company details, assess potential, and align purchasing roles to each sales stage. Then, apply these insights to develop targeted messages, channels, and campaigns that increase conversion rates, reduce sales times, and enhance lead quality through data-driven choices.
Elevify advantages
Develop skills
- ICP profiling: quickly develop data-backed primary and secondary ICPs.
- Buyer personas: outline roles, challenges, key metrics, and hurdles that influence sales.
- Segmentation: establish company-based categories and focus on accounts that convert well.
- ICP-led campaigns: create value messages, channels, and tactics that boost conversions.
- Funnel impact: connect ICP targeting to reduced customer acquisition costs, higher win rates, and shorter sales cycles.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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