Product Marketing Strategy Course
This course equips you with a comprehensive framework for product marketing in AI-powered project management tools, covering market analysis, customer segmentation, positioning, pricing, launches, team alignment, and data-driven growth strategies to drive adoption and revenue in 6–12 months.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Product Marketing Strategy Course provides a practical, complete system to study your market, define ideal customer profiles and segments, and create precise positioning for AI-powered project management tools. Learn to develop pricing and packaging, plan go-to-market launches, align teams, and conduct data-driven experiments to boost adoption, enhance conversion, and achieve sustainable growth in 6–12 months.
Elevify advantages
Develop skills
- Product positioning: Convert research into clear, unique messaging quickly.
- Go-to-market planning: Create efficient pricing, packaging, and launch plans.
- Growth execution: Develop 90-day channel strategies that increase trials and revenue.
- Metrics and experiments: Monitor SaaS key performance indicators and perform fast, data-based tests.
- Segmentation strategy: Identify ideal customer profiles and key segments for AI SaaS tools.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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