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Lead Generation Strategy Course

Lead Generation Strategy Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The Lead Generation Strategy Course teaches you how to research B2B workflow automation buyers, set clear goals and KPIs, and create a practical, high-converting funnel. You'll learn to capture, nurture, and qualify leads, select and implement the right channels, develop targeted buyer personas and messaging, track performance, conduct tests, and follow a 90-day plan to build a reliable pipeline for a FlowTrack-like SaaS.

Elevify advantages

Develop skills

  • B2B audience research: identify high-intent segments without relying on internal data.
  • Lead gen KPIs: establish MQL, SQL, and CPL targets that support SaaS revenue objectives.
  • Lead capture funnels: design landing pages, forms, and nurturing sequences that convert quickly.
  • Channel playbooks: implement email, LinkedIn, content, and paid campaigns that can scale effectively.
  • Testing & roadmap: monitor essential metrics and carry out a 90-day optimisation strategy.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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