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Lead Generation Strategy Course

Lead Generation Strategy Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The Lead Generation Strategy Course teaches you how to research B2B workflow automation buyers, set clear goals and KPIs, and create a practical, high-converting funnel. You'll learn to capture, nurture, and qualify leads, select and implement the right channels, develop targeted buyer personas and messaging, track performance, conduct tests, and follow a 90-day plan to build a reliable pipeline for a FlowTrack-like SaaS.

Elevify advantages

Develop skills

  • B2B audience research: identify high-intent segments without relying on internal data.
  • Lead gen KPIs: establish MQL, SQL, and CPL targets that support SaaS revenue objectives.
  • Lead capture funnels: design landing pages, forms, and nurturing sequences that convert quickly.
  • Channel playbooks: implement email, LinkedIn, content, and paid campaigns that can scale effectively.
  • Testing & roadmap: monitor essential metrics and carry out a 90-day optimisation strategy.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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