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Data-Driven Marketing Course

Data-Driven Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This data-driven marketing course teaches you how to transform actual customer behaviour into accurate segments, create a solid data model, and craft targeted campaigns that drive results. You'll learn to establish tracking systems, set key performance indicators, conduct A/B and holdout tests, and improve outcomes using straightforward dashboards. It includes practical templates, real-world examples, and a focused case study on home fitness e-commerce, allowing you to implement each lesson right away.

Elevify advantages

Develop skills

  • Build actionable customer segments: transform raw data into clear, usable profiles.
  • Design smart A/B tests: establish hypotheses, samples, and effective success metrics.
  • Track full-funnel performance: set up pixels, UTMs, and ROI dashboards.
  • Plan targeted campaigns: match audiences, messaging, KPIs, and budget efficiently.
  • Use real market data: establish reasonable assumptions and benchmarks for home fitness.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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