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Marketing Data Scientist Course

Marketing Data Scientist Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This concise, hands-on course shows you how to turn raw customer data into reliable predictions and measurable revenue impact. You will learn data preparation, feature engineering, conversion and revenue modeling, uplift techniques, causal inference, A/B testing, and ROI estimation, plus deployment, monitoring, and governance so you can launch data-driven campaigns with confidence and track real business results.

Elevify advantages

Develop skills

  • Build marketing ML pipelines: clean data, engineer features, prevent leakage fast.
  • Model conversion and revenue: tune, calibrate, and explain tree-based models.
  • Design uplift tests and causal experiments to prove true campaign impact.
  • Turn scores into actions: segment, optimise budget, and prioritise channels.
  • Monitor drift, ROI, and KPIs with dashboards for always-on model governance.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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