Direct Marketing Campaigns Course
This course equips you with practical skills to design, execute, and optimize direct marketing campaigns using email and SMS, focusing on eco-friendly kitchen products. Learn to set objectives, segment audiences, create compelling offers, automate channels, and measure performance for real results.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Direct Marketing Campaigns Course teaches you how to set clear objectives, build high-value segments, and plan a 6-week email and SMS journey that converts. Learn offer design, personalisation, and creative testing, plus timing, automation, and compliance. You also get focused market research for eco-friendly kitchen products and a practical framework for tracking KPIs, optimising in-flight, and reporting real results fast.
Elevify advantages
Develop skills
- Campaign planning: build a 6-week direct marketing roadmap that actually ships.
- Segmentation strategy: define high-value email and SMS audiences that convert fast.
- Offer and messaging: craft personalised, testable offers for email and SMS.
- Channel orchestration: automate email/SMS flows without fatigue or compliance risk.
- Performance optimisation: track KPIs, run A/B tests, and refine campaigns in real time.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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